Founded Kafkasque, a marketing communications agency partnering with brands to clarify positioning, shape distinctive voices, and deliver integrated marketing execution across digital and offline channels.
In this role, I led end-to-end brand and marketing initiatives, working from strategic discovery and positioning through to execution and performance. My work spanned brand strategy, visual identity, website development and optimization, content marketing, copywriting, social media management, digital advertising, and creative direction. I collaborated closely with founders and leadership teams to translate business objectives into clear narratives, effective campaigns, and scalable marketing systems.
Impact Highlights
Led 10+ brand rebranding initiatives across multiple industries.
Oversaw 10+ website redesign and optimization projects, improving UX, SEO foundations, and conversion performance.
Managed and optimized 5+ social media accounts, driving growth in engagement, reach, and lead generation.
Improved long-term organic search visibility for 10+ brands through SEO-focused strategies.
Serving as Creative Marketing and Partnership Manager for Global Group, a multi-entity organization operating across diverse industries, including fiber optic infrastructure, regulatory consulting, B2G travel services, and water treatment systems. The group consists of Global Karya Sinergy (fiber optic solutions), PT Jaladara (fiber optic permit and regulatory consulting), GlobalKlik (B2G and institutional travel services), and Solusi Global (electro-regulation water filtration systems).
In this role, I lead cross-company marketing strategy and partnerships, aligning brand narratives, go-to-market approaches, and communication systems across different business units with distinct audiences and regulatory landscapes. My work bridges creative direction, strategic marketing, and business partnerships—ensuring each entity maintains a clear positioning while contributing to a cohesive group identity.
I oversee brand development, content and campaign strategy, digital presence, and partnership initiatives, working closely with leadership teams to translate complex technical offerings into clear, credible, and market-ready communication. The role requires balancing creative thinking with operational and regulatory realities, particularly in infrastructure, government-facing, and technical industries.
Led project management for the 6th International Marine Spatial Planning Forum, held in Bali — the first edition hosted outside Europe, in collaboration with UNESCO-IOC and the European Union.
Responsibilities
Managed end-to-end planning and execution of a high-profile international forum.
Coordinated multinational stakeholders including ministries, NGOs, and global experts.
Led cross-functional teams covering logistics, guest management, operations, and production.
Oversaw agenda and protocol development for:
Opening ceremony
Gala dinner
Turtle release event
Four site-based field visits
Closing ceremony
Ensured international standards while integrating local cultural elements.
Maintained continuous coordination with UNESCO-IOC and EU representatives.
Key Outcomes
Delivered the forum on schedule and within budget.
Achieved high satisfaction from local and international participants.
Positioned the event as a benchmark for future editions.
Strengthened Indonesia’s international visibility in marine spatial planning.
Appointed as Senior Project Coordinator for a government-affiliated initiative focused on marine and digital communication development.
Responsibilities
Led a cross-functional team of 9 members.
Developed event concepts, strategic mapping, and logistical planning.
Coordinated with national and regional stakeholders, including:
Ministry of Marine Affairs & Fisheries (KKP)
PUSHIDROS-AL (Indonesian Navy Hydro-Oceanographic Center)
Local government agencies
Managed budgeting, scheduling, and resource allocation.
Key Outcomes
Delivered a high-impact event under a tight timeline.
Strengthened inter-agency collaboration.
Set a benchmark for cross-sector coordination and execution.
Conducted trend and data research for public content.
Wrote scripts for Mata Najwa based on interviews with public figures.
Supported Open Data content for Narasi TV’s YouTube channel.
Held multiple leadership roles within Pers Mahasiswa Pijar USU, including General Manager and Corporate Division Head, overseeing editorial, branding, promotion, research, and creative teams.
Scope
Led multidisciplinary teams across editorial, branding, advertising, and digital media.
Directed organizational strategy, operations, and workflow improvements.
Managed large-scale events, branding initiatives, and media programs.
Notable Achievements
Led a full organizational rebranding, including visual identity and positioning.
Initiated and executed Journia 2021, a national-scale journalism event.
Led the Corporate Division to win Division of the Year, the first in the organization’s history.
