House of Yumna Shiba — Brand Architecture & Premium Repositioning

A full 360° digital and creative transformation for House of Yumna Shiba—combining fashion-forward visuals, high-performance web design, and paid media to elevate brand presence and drive measurable growth.

Services Name

Product Photography & Video, Web Design & Development, SEO, SEM, Website Maintenance, Social Media, Content Production, Meta Ads (360° Marketing)

Project Date

June 2022

Client Name

House of Yumna Shiba (Indonesia)

The Problem

Despite strong visual potential, House of Yumna Shiba lacked the digital infrastructure to compete in the fast-paced fashion industry. With no official website and inconsistent content direction, the brand suffered from low market visibility and a “trust gap.” The existing presentation failed to reflect the label’s true value, making it difficult to justify premium positioning or attract a sophisticated audience in a saturated market.

The Strategic Approach

As the lead strategist for this 360° creative transformation, I applied a “Premium-First” framework. I moved the brand away from commodity fashion into a Lifestyle Narrative.

Identity Architecture: Directed a high-end product photography and video strategy to establish immediate visual authority.
Infrastructure: Engineered a high-performance, mobile-first e-commerce storefront designed to eliminate friction in the customer journey.
Growth Strategy: Implemented a unified Meta Ads and SEM ecosystem to drive high-intent traffic to the newly established digital home.

The KPI (Metric)

Brand Perception Index
Customer Acquisition Cost (CAC)
Mobile Conversion Rate

Successfully repositioned the brand as a credible, modern fashion house with a high-prestige digital identity. The transformation resulted in consistent growth in organic traffic, elevated social media engagement, and a scalable foundation that allowed the client to move from local visibility to professional market authority.